The Shift For Gina · October 2026
The upsell plan

From $2K to $30K a month. In the next three to five months.

Not with the members we have today. With new members every day, and a simple routine that finds the women who want more of you and invites them up to Premium and VIP. Everything is here, so you could run it yourself. And here's the part we take off your plate.

What it takes

About 150 visitors a day.

That's how many people need to visit our Skool about page every day to reach $30K a month by March.

  1. 150 visitors a day
  2. 3 in 100 join
  3. ~5 new members a day
  4. 1 in 20 moves up to Premium or VIP
  5. $30K a month by March
If traffic stays where it is (about 30 a day), we reach about $8K a month by March. Even if 7.6% of visitors kept joining, about $16K.

It depends on one thing

How many new members move up to Premium or VIP. The more who do, the fewer visitors we need.

Move upNew members by MarchVisitors a dayPremium + VIP clients
Nobody~1,100~2500
1 in 20 · our plan~700~150~35
1 in 8~450~100~55

If members start leaving at a normal rate (about 5 in 100 a month), we need about 20% more visitors. Skool's own benchmark is 6 new members a day to reach about $35K a month in 150 days; our plan is about 5.

Who does what

We do the DMs. You do the calls.

Us

The DMs

  • A welcome message to every new member within 24 hours.
  • We read her answers and find the women who are serious.
  • We invite them to a 15-minute call with you and send you her answers first.
  • We set up the upgrade link, draft the monthly post and track the numbers.
You

The calls

Only with women who already told us they're serious. 15 minutes each, with the script below.

On these calls she talks about her weight, her body and everything she has tried. That lands best with a woman, and the woman she joined for is you.

The idea

Some women will pay 10 to 20 times more.

In every community, a few people want the problem solved fast and will pay for it. Not more content: you, looking at their situation. Our ladder already has a place for them:

We've already seen it work: signing a few members onto Premium got us to $2K faster than we expected.

What's missing is the bridge: a simple, weekly way to find those women among the members and invite them up. That's this plan.

The road to $30K

700 new members, 35 of them on Premium or VIP.

$30K a month doesn't come from the members we have today. It comes from new members joining every day, and from this routine inviting the right ones up. Here's what $30K a month looks like:

Community today's $2,415 plus 665 new members$19,040
Premium 29 women at $197$5,713
VIP 6 women at $997$5,982
Every month$30,735

These 35 women bring in $11,695 a month, more than a third of it. Finding them is the job of this plan.

Check-in points on the way

Monthly revenue at the end of each month. November is the slow one; the pace builds as Skool's ads, your stories and word of mouth add up. Every check-in point clears Skool's program gates.

Two paces

Both paces end in the same place: about 700 new members, 35 of them on Premium or VIP, and $30,735 a month. The only difference is speed. The stretch fits five months of work into three, so every day and every week needs about 1.7 times more.

Five months
end of March		Stretch
end of January		Extra
Visitors a day~150~260+110
New members a day~5~8+3
New Premium clients a month~6~10+4
New VIP clients a month~1~2+1
Your 15-minute calls a week~5~8+3
Not more clients in the end. Either way we reach 35 on Premium and VIP (29 and 6). The stretch signs them two months sooner, so the calls and the onboarding come faster.

The five-month numbers are averages: slower in November, faster by spring.

What this assumes. 3 in every 100 visitors join, 1 in 20 new members moves up to Premium or VIP, and about 1 in 3 calls ends in an upgrade. These are starting guesses. After the first month, our real numbers replace them.
Traffic

Where the visitors come from.

Our Skool numbers for the last 30 days: 892 visitors and 68 new members. That's 7.6% of visitors joining, which is excellent. It won't stay that high: those 30 days include members moving over from Mighty, and new visitors who don't know you yet join less often. So the plan assumes 3 in every 100.

Your stories get 10,000 to 12,000 views a day. 150 visitors a day is about 1 in every 75 story views tapping through to the about page. Stories can carry most of it; the feed, the carousels and Skool's ads bring the rest.

Where new members came from

Last 30 days, 68 new members.

Instagram39 · 57%
Direct11 · 16%
Email invite9 · 13%
Skool network5 · 7%
myhealthshift.com2 · 3%
YouTube2 · 3%

The content that brings them

Big picture: we're already doing most of it. Everything points to The Shift, nothing else.

Feed

Both
1 to 3 posts a day

Keep the rhythm you have. 3 to 4 carousels a week: the simple ones you make, the designed ones (like the workout video carousels) we make.

Stories

You
Every day

This is where you sell. A few member wins, a bit of your real life, and one clear invitation a day to join The Shift.

The loop

How it compounds

Wins in the community become stories. Stories bring new members. New members post new wins. Skool's ads also spend more on communities that convert and keep members, so the welcome DMs help here too.

How it works

One path for every new member.

She joins The Shift.
Us  Welcome DM within 24 hours. Why did you join, what do you want to change in 90 days, what's in the way?
Us  "How serious are you, 1 to 10?"
8 or moreand Premium solves her problem. We invite her to a 15-minute call.
You  The call.
Premium or VIP.
Anyone elseWe send her to Start Here and the Tuesday Challenge Call. She gets real value from Standard.
1

Welcome DM to every new member

UsWithin 24 hours of joining

Three questions, answered in a minute. Every new member gets a personal hello and a place to start, which also keeps people from leaving. And it shows us who wants more.

First message
Hi {first name}! I'm so glad you're here. 💛 So I can point you to the right place: what made you join, and what's the one thing you want to change in the next 90 days? And what's been getting in the way so far?
When she answers
Thank you for telling me that. On a scale of 1 to 10, how serious are you about fixing this in the next 90 days?
8 or more, and Premium solves itStuck weight, no plan that fits her life, needs someone to look at her situation.
Anyone elseShe starts with Standard and gets value from it. No pitch.
8 or more: invite to the call
Would you be open to a quick 15-minute call so I can look at your specific situation? Sometimes one or two changes make all the difference.
Anyone else: send her to the start
Start with the Start Here course this week, and this week's workouts are in the classroom. Come to the Tuesday Challenge Call at 1:00 p.m. Eastern so I can meet you live!
2

The 15-minute call

YouOnly members who scored 8 or more

A short diagnosis call: you look at her situation, and if it fits, you offer Premium or VIP. It's a sales conversation, not free coaching, so it keeps your rule that everything that sells your time has a price. The full script is below.

3

A spots post in the community, once a month

BothYou pick the number, we draft it, you post it

The strongest lever of all: the women who read it already trust you. Real, limited spots keep it honest. The comments also earn points on the Skool leaderboard.

The post
I'm opening {N} Premium spots for {month}. Premium is 1:1 coaching by text: I build your workouts and meals around your family, and you check in with me every day so we adjust as we go. If you've been doing the workouts and the scale still won't move, comment "Premium" or send me a DM and I'll send you the details.

Every "Premium" comment or DM gets a call invite from us.

4

An "Upgrade to Premium" link that's always there

UsOne-time setup on Skool

We add it with Skool's Links plugin so it shows next to the community, and use the cover area on the community page too. We'll also add a last lesson to Start Here that points to Premium, since that course was written before the tiers had today's names.

5

The same welcome DM for current members

UsA few a day over two weeks

Everyone who joined before this plan gets the step 1 message too. They're the warmest audience we have.

6

When the DMs grow, a member helps

LaterOnce the routine works

We train an active member who loves the community, often someone high on the leaderboard, to send the welcome DMs and book the serious ones into your calendar. You keep the calls.

Your part

The 15-minute call, in your words.

Six moves. You already know most of them from how you coach the hard floor: ask, listen, mirror it back.

Before each call we send you what she told us in the DMs: why she joined, her 90-day goal, what's in the way and her score. You walk in knowing her.
  1. 1

    Frame

    Set the tone: this call is for her.

    "Thank you for making the time! This call is to make sure you get everything you need out of The Shift."

  2. 2

    Discovery

    Get her to say the problem, and what it costs her, out loud.

    "What made you join? What's the goal? What's holding you back?"

    Then go deeper

    "Tell me more about that." · "Can you give me an example?"

    "If nothing changed in the next 6 to 12 months, what would that mean for you?"

    "Is this something you want, or something you really need?"

  3. 3

    Confirm

    Say it back so she hears it, and so she knows you heard her.

    "So you joined because you want ___, but you're struggling with ___ and ___. Is that right?"

  4. 4

    Qualify

    Ask before you offer anything.

    "Before I finish your onboarding: if there were an option that gets you to ___ faster, with more support from me, would you be open to hearing about it?"

    If she says no: walk her through Start Here and the calendar, and end the call warmly. No pitch.

  5. 5

    Offer

    Your own line does the work. Then the tier that fits her.

    "You're not stuck because you're failing. You're stuck because no one has looked at your specific situation."

    Premium · $197/month

    "Standard gives you what generally works. Premium is me looking at your situation: I build your workouts and your meals around your family's food, you text me anytime, and you send me a short daily update so I can adjust as we go."

    VIP · $997/month When she wants more accountability than text

    "Everything in Premium, plus a 30-minute call with me every week."

    "Is that something you'd want?"

  6. 6

    Objections

    Drafts: change any word that doesn't sound like you
    "It's too much money."

    "What has losing the same 10 pounds again cost you so far?"

    "I don't have time."

    "Premium is built around your 20 minutes, not mine. Most of it happens by text."

    "Let me think about it."

    "Of course. What would you need to know to decide?"

Talk less than she does. Same rule as the hard floor: when she names the problem herself, she owns it. Your job on this call is to ask, listen and reflect it back, then offer.

What we track every week

Eight numbers, one that matters.

Weekly targets at the five-month pace.

  1. Visitors~1,050
  2. New members~32
  3. Welcome DMs sentevery one
  4. Replies
  5. Scored 8 or more
  6. Calls held~5
  7. Upgrades to Premium1 to 2
  8. Upgrades to VIPabout 1 a month

Upgrades per call.

We start by guessing 1 in 3. After the first month the real number replaces the guess, and it tells us how many calls the plan needs.

Before we start

What we need from you.

  1. Your time: how many spots, and what would help?

    By March the plan has you coaching 29 women on Premium and 6 on VIP. That's about 3 hours a week of VIP calls, a little over an hour of 15-minute calls, and 29 women sending you daily updates by text. Can you carry that? Tell us how many spots you can take now (that number goes in the monthly post) and what you'd need to get to 35.

  2. OK the free 15-minute call

    Only for members who score 8 or more. It's a diagnosis that ends in an offer, not free coaching. Does that fit "everything that sells my time has a price" for you?

  3. A 15-minute booking link

    Your Calendly consult is 30 minutes. Can you add a 15-minute event for these calls, or should we use the 30-minute one?

  4. Which account sends the DMs

    The welcome messages are written as you. Are you OK with us sending them from your Skool account, so members hear from you?

  5. Your words

    Read the call script and the objection answers. Change anything that doesn't sound like you.

Nothing changes in the community until you say go. Reply with your answers and we start.